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WHO WE ARE

We are a Barcelona-based brand design studio working across Europe and the Middle East. We specialize in creating distinctive brand identities for businesses that connect and move people—from hospitality to mobility and experience-driven industries. Our work spans research and consultancy, brand strategy, visual identity systems, and storytelling through content.

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FOUNDER

Bo Kruijning is a multidisciplinary Brand Designer and Strategist with a background in Communication & Multimedia Design, Media Psychology, and a Master’s degree in Brand Design for Hospitality. Drawing from this interdisciplinary foundation, she helps brands grow by creating identities that move people — not only physically, but emotionally.

She believes the strongest brands are those that connect deeply to human values. Through her work, Bo aims to shape a world where brands are more than businesses selling products; they become meaningful forces that inspire people, spark emotion, and encourage positive change.

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