San Casciano

Associazione San Casciano Classico was a collaborative territorial marketing and rebranding project focused on strengthening the identity and visibility of the San Casciano wine region within Chianti Classico. Developed together with Juliette Sorin and Zara Franceschi, the project explored how branding, digital experience, and storytelling could help position the association as a more contemporary, accessible, and culturally connected wine destination.

My role focused primarily on the development of the new visual identity and website design. I worked on translating the association’s heritage, landscape, and community-driven character into a more cohesive and contemporary brand expression, while maintaining a strong connection to Tuscan wine culture. This included shaping the digital experience through a redesigned website concept aimed at improving usability, storytelling, tourism engagement, and accessibility for a broader audience.

The project combined strategic analysis with creative direction, including research into the association’s existing communication channels, audience interaction, tourism opportunities, and brand positioning. Together, we developed proposals for a refreshed identity system, digital platforms, social media direction, merchandise, events, and interactive wine tourism experiences designed to increase awareness and strengthen the perception of San Casciano as a distinctive wine region.