Ramblejar

Ramblejar was a conceptual rooftop bar and hospitality brand developed for Hotel Monegal in Barcelona, designed to merge the cultural energy of Las Ramblas with a more intimate and refined hospitality experience. The project explored how storytelling, sensory design, and service could come together to create a contemporary F&B concept rooted in Barcelona’s heritage, social culture, and relaxed luxury.

My role focused on developing the visual identity and translating the brand across multiple physical and digital touchpoints. This included the creation of the logo system, color palette, visual language, iconography, brand imagery, and branded applications, while ensuring consistency throughout the guest experience. I also worked on applying the identity across menus, branded materials, uniforms, service moments, storytelling elements, and the overall spatial and sensory direction of the concept.

The identity was built around the idea of “elevating your wander,” balancing playful contemporary expression with historical references and Mediterranean warmth. Through a cohesive visual and experiential system, the project aimed to create a rooftop destination that felt both sophisticated and approachable, encouraging connection, discovery, and cultural immersion within the heart of Barcelona.